Rokt mParticle, the performance customer data platform (CDP) for global enterprises, today announced that it has been selected as winner of the "Customer Identity Platform of the Year" award in the ...

FinTech Magazine examines the top Customer Data Platforms pioneering real-time identity resolution, omnichannel AI and ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

LAS VEGAS--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced the launch of Amplitude CDP, the first insights-driven customer data platform (CDP).

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced its recognition as a Strong Performer ...

FI Works, a leading provider of data analytics, marketing automation, and CRM solutions for community banks and credit unions, today announced that FedChoice Federal Credit Union, headquartered in ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Customer journey management platforms connect the customer’s sequence of interactions with the company’s ability to ...

Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution and activation in one governed environment. The launch positions marketing as ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Hightouch, a data activation platform for sales and marketing teams, has raised $80 million in Series ...

Rafa Flores, Chief Product Officer @Treasure Data, is redefining market-agnostic saas with breakthrough solutions at the edge of Data & AI. Many organizations weigh the option of building a customer ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...